TAKING 10 WITH Australia’s Homegrown Hottie
MEET ELLE FERGUSON, THE ULTIMATE BONDI BEACH BABE AND GIRL BOSS. ONE HALF OF THE BFF DUO BEHIND THE UBER POPULAR FASHION PLATFORM THEY ALL HATE US, AND RELISHING HER NEW ROLE AS SLIP AMBASSADOR ALL WHILST LAUNCHING THE HOTLY ANTICIPATED ELLEEFFECT.COM OF WHICH SHE IS OWNER AND CREATIVE DIRECTOR.
OK, so I'm obsessed with my SLIP SILK SLEEP MASK. JEN ATKIN INTRODUCED ME TO THEM AND NOW I WON'T GO ANYWHERE WITHOUT IT - E.F.
ELLE along with BFF turned business partner Tash Sefton took the fashion world by storm with their unique sense of style, and approach to online retail with the launch of their online fashion platform, THEY ALL HATE US. What was a culmination of 10 years worth of style inspiration and email exchanges between friends, soon became a trailblazing fashion destination, blog and e-tail store with a cult following to boast millions. On top of the success of the existing e-tail store (where the rest of us mere mortals can purchase their widely-imitated style), 2016 saw the launch of their label GIRL GANG which was received with international retail success.
“TAHU is a really great edit of what we are and what we love. Our readers can take inspiration and find things they like from the both of us.” - Elle on her thoughts behind the platforms success.
Known for her golden tan and beachy waves, Elle was further inspired by her entrepreneurial spirit, to develop the perfect tan - and bottle the #ELLEEFFECT. Remembering always, to not judge a book by its cover, the #ELLEEFFECT comes from within. ELLEEFFECT.com is an online destination for the style conscious and beauty conscious babe – showcasing everything you need in order to get the #ELLEEFFECT.
As well as her golden tan and beachy waves, it's hard to miss her legs for days, enviable closet and welcoming smile - what's not to love about this home-grown hottie?!!! We got to know our slip ambassador a little better when we sat down to discuss her 10 favourite things...