We couldn't think of a better location to launch our Back to Basics collection than Claridge's Hotel in London!
UK's top beauty editors and influencers got a sneak peek of our new collection, and were treated to a styling and colour matching session.
"Whether you have silver strands or raven-hued locks, you’ll find a scrunchie that matches your color." - Mane Addicts
Explore the full collection here.